For creators on KICK, Twitch and YouTube

Connecting Brandswith Creators

Brands want to reach live stream viewers. You already have them. sidekick brings brand campaigns to your stream and pays you for every one.

Brands on sidekick

Brands running sidekick Campaigns

  • Nike
  • McDonald's
  • Netflix
  • Papa John's
  • Xfinity
  • Honda
  • Beats
  • Hulu
  • Polymarket
  • FanDuel
  • State Farm
  • Crocs
  • Nintendo
  • Warner Bros.
  • DraftKings
  • Paramount+
  • Celsius
  • Partiful
  • AppLovin
  • NFL

These brands have run sidekick campaigns through egency. When a campaign fits your channel, it shows up in sidekick.

Brand deals are hard to land. We bring them to you.

Brands looking to partner with creators connect with them via sidekick, so campaigns flow straight to your stream. We handle all the management, reporting and payment.

  1. Brands

    Want to reach live stream viewers

  2. sidekick

    Matches brands to your channel and runs their campaigns on your stream

  3. You

    Stream and get paid

How ads run on your stream

The right brand at the right moment

sidekick reads your stream and shows brands when your viewers are most into it. You keep playing.

Desires

By listening to chat

AI follows your chat and surfaces a brand when your community is talking about what it offers.

Moments

By watching gameplay

Computer vision recognizes in-game moments and brings in a brand when the time is right.

Presence

By your voice

sidekick listens to what you say on stream. Talk about a brand and it can trigger that brand's ad while you're still on the topic.

Audience analytics

Know your audience inside out

Detailed analytics on who's watching, how you perform and what your chat is talking about.

  • Demographics

    Who's watching

    Age, location and interests of your viewers.

  • Stream Stats

    How you perform

    Average and peak viewers, watch time and growth, stream by stream.

  • Chat Topics

    What your audience is talking about

    The games, products and moments your community brings up most.

Ready to get brands on your stream?

Sign up
For talent agencies

Ready to get your talent in front of brands?

Represent creators on KICK, Twitch or YouTube? Partner with sidekick to bring brand campaigns to your whole roster.

  • Onboard your roster in one place
  • Get your creators matched with brand campaigns
  • See campaign results for every creator
Platforms your creators stream on